About Us

Our journey started when one of our friends (now a co-founder) had to follow a new diet to improve his gut health.

He discovered how hard it was to understand ingredients on food labels when shopping at the supermarket or when offered something to eat by a friend. Food labels, particularly ingredient lists, are hard to understand and often cause confusion due to information overload and tricks used by manufacturers (e.g. ingredients synonyms and alternatives) to deceive consumers.

He tried using some of the available barcode scanning apps on the store, but most are far from comprehensive, do not have information on many products out there, and do not offer diet-based recommendations.

To help our friend, we built this smart food ingredients detector, using Natural Language Processing, to make it easy to scan any list of ingredients on any food label and instantly detect if it includes bad stuff or if it’s safe to eat, based on his diet requirements.

We’re working hard with expert nutritionists and doctors to add more diets to the platform. If you still can’t find your diet in the list of supported ones, feel free to reach out to us and propose one.

CAUTION: We take your health with the utmost importance. In case of allergies or any serious diseases, please reach out to the product manufacturer for further confirmation on the scan results and certitude about the contents product.

We’re just getting started and we’re not perfect yet, so we would love to hear any feedback no matter how brutal (peeltheapp@gmail.com).

Finally, we hope you find the app useful! You’ve just taken the first step towards a healthier lifestyle. And we’re proud to be supporting you along this journey.

The Peel Team